Overview

Indonesia’s Sensus Penduduk 2020 (SP2020) and Sensus Pertanian 2023 (ST2023) were not simply data collection exercises but nationwide behavioral campaigns requiring mass public participation and trust. Markathing addressed this by crafting a clear communication and narrative strategy, translating complex statistical objectives into accessible messaging through educational video content for SP2020 and managing key opinion leader endorsements to strengthen credibility for ST2023. The effectiveness of this approach is reflected in the successful execution and comprehensive national datasets produced, which now serve as critical foundations for population insights and agricultural policy development.