Overview

Mountoya, an artisan local Indonesian beverage brand, set out to enter Hong Kong and Singapore, two highly competitive and regulated markets where the real barrier was not awareness but market readiness. Markathing addressed this through market and stakeholder intelligence, mapping demand fit, pricing expectations, and qualified buyers, particularly within Singapore’s halal ecosystem, then translating these insights into a targeted expo strategy with curated positioning, narrative, and pre-arranged buyer engagements to eliminate random exposure and ensure commercial relevance, resulting in Mountoya securing its first export to Hong Kong and entering Singapore’s Halal Hub market, effectively transforming from a domestic player into a brand with validated international traction.