Overview

Pucelle, a legacy fragrance brand in Indonesia, introduced its new variant La Signature and required a TV commercial that could elevate both the product and its brand ambassador, Syifa Hadju, into a more premium and aspirational positioning. Markathing led the end to end TVC production by first developing an umbrella creative strategy, including a distinctive and memorable jingle, followed by full scale production planning from location setup to on set execution, and completing the process with high precision post production covering editing, color grading, digital imaging, voice over, and audio finishing. The result was a 30 second high quality TV commercial broadcast across national television, successfully introducing Pucelle La Signature with a refined visual identity and strong brand recall.