Overview

Facing the absence of a unified crisis communication framework across government institutions, the Ministry of Communication and Digital Komdigi engaged Markathing to design a national level guidance that could standardize response during public crises. Markathing led the government and policy communication strategy by conducting extensive stakeholder alignment through offline Focus Group Discussions with more than 60 ministries and institutions, followed by nationwide online sessions involving local governments from Aceh to Papua Pegunungan, ensuring both vertical and horizontal perspectives were captured. From these insights, Markathing synthesized a practical and memorable framework called STANDBY, consisting of Sadari, Telusuri, Analisis, Normatif, Diseminasi, Berkala, and Yakinkan, designed for real world application across bureaucratic layers, and positioned to be adopted as a new national standard for crisis communication in Indonesia.