Overview

Pixy Cosmetics launched its Stay Last Serum during the COVID period, facing strict production limitations that constrained conventional campaign execution, while still needing to maintain brand visibility and relevance through its ambassador, Mikha Tambayong. Markathing led the digital campaign production by designing a series of adaptable video contents that showcased product application in a controlled environment, optimized for multi-channel distribution including digital platforms and offline retail placements. Despite operational constraints, the campaign successfully delivered its core message and positioned Pixy as one of the first brands to launch a new product during the restriction period, demonstrating agility in maintaining market presence under crisis conditions.