Overview

PT Central Mega Kencana, parent company of Lakuemas, Mondial, and Frank & Co., required a 24 hour media and issues monitoring system to stay ahead of reputational risks and market sentiment across fast moving digital channels. Markathing led the media and issues monitoring by continuously tracking online news and digital platforms, filtering signals from noise, and structuring insights into actionable intelligence. Through consistent daily, weekly, and monthly reporting, management gained a clearer view of emerging issues, public perception, and strategic risks, enabling more informed and timely decision making.